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There are many places to bet the company or put all your resources in one basket, but sales and deals are not the place.

Additionally, David Olgilvy has some words of wisdom on this topic:

Handling accounts once you have got them is deadly serious business. You are spending other people’s money, and the fate of their company often rests in your hands. But I regard the hunt for new clients as a sport. If you play it grimly, you will die of ulcers. If you play it with lighthearted gusto, you will survive your failures without losing sleep.

Also, it’s when you have lighthearted gusto that you crab at your best.