July 2008
1 post
On Brands Today (As shaped by Rob Walker's Buying...
I just finished Rob Walker’s Buying In and I found some valuable lessons in the book. It dealt with the meaning of brands in today’s consumer goods landscape. With the rise of the “Pretty Good Problem” (all goods are relatively the same, when you go to buy a stove top you are faced with selecting from 50 different products, yet they will all funtion extremely simlarly),...